Jargon isn't conducive to news coverage or you won’t get press with big words
I read something on Ragan’s PR Daily about the 10 signs of a horrendous press release. If you are interested, the entire list can be found here:...
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Pitching the media (and I don’t mean baseball)
An article in Ragan’s PR Daily discusses when to contact reporters with story ideas. The article quoted television and newspaper reporters who said that it is best to send story ideas in the morning....
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When it pays to zig, instead of zag
Buying a house is a major purchase for a lot of people. The reason why many people buy a home, despite being tied down to a mortgage for 20 odd years, is not just to have a place to call...
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PR lessons via old television shows
Remember the old television show, Bewitched? Darrin, Samantha’s husband, and his boss Larry worked at the advertising agency McMann & Tate. Actually, worked is a relative term since all they...
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Three ways you can improve your writing
My assistant used to work as a secretary in two Philadelphia area hospitals and she said that the infection control department at both hospitals regularly told clinical and nonclinical staff members...
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Swifter, higher, more media coverage!
The 2012 Olympics were certainly packed with thrills and chills! American swimmer Michael Phelps won his 18th gold medal, becoming the most decorated Olympian in any sport. American gymnast Gabby...
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It’s not only the Boy Scouts who need to be prepared…
Crises in the workplace happen. We read about them everyday - violence, product recalls, employee misconduct, and strikes are some examples. And thanks to the 24-hour news cycle and the Internet,...
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Skills PR professionals should have
It’s no secret that PR professionals must have good writing skills, persistence, tenacity and a Smartphone full of good media contacts. But there are additional skills a PR professional should have in...
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Extra! Extra! Read all about it…
A recent article in The Atlantic dealt with newspaper headlines. The writer made the point that most newspaper headlines were dull and didn’t do much to grab the attention of the reader. I beg to...
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How can I be viewed as an expert?
Have you ever read an article in the newspaper or seen a news piece on television that featured someone in your field giving expert commentary and thought, “I could have said that. How do I get...
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Do’s and Don’ts For Writing Today’s Press Releases
Technological innovations are great. Email makes it possible to send items, like press releases, quickly and at a low cost. The internet makes its possible for information, like news about your...
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The wrong political comments can equal a PR mess
With the Presidential election only days away, politics is on everybody’s mind and invariably it can work its way into an organization’s public relations and marketing efforts. There will be hits,...
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Getting the most out of LinkedIn
LinkedIn is a powerful business networking tool. Like anything else in life, you get out of it what you put into it. To maximize the potential that LinkedIn has to offer, follow the advice of my...
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Things not to share on social media
The above picture has been circulating on Facebook regarding photo sharing and it is more than just funny. This photo shows how easy social media makes it to share information. Of course, just because...
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Be where your target market is
One of the four P’s of Marketing is Place. Place generally refers to where you will sell your products or services. But I think it is also extremely relevant for where you put out your messaging. Once...
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Be clear and concise - keys to a winning communication strategy
I recently read a column in the Philadelphia Business Journal written by my colleague Karen Friedman entitled, “Are You Hiding Your Holiday Candy in the Meat Aisle?”...
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The interest in Pinterest
Pinterest is a fast growing social media site that possesses a variety of opportunities for businesses to increase their exposure. However, some companies will benefit from Pinterest’s format and...
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The benefits of internal communication
Internal communication has normally been regarded as a way to disseminate information through different channels within an organization. However, it has developed greatly and now encompasses much more...
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And the Oscar for best PR goes to…..
The Oscar ceremony is the oldest media award ceremony and is televised in more than 200 countries. This annual star-fest has topped 40 million viewers and is regarded as one of the best examples of...
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To blog or not to blog…
With the world becoming increasingly driven by social media and the internet, businesses must take advantage of the opportunities that blogging presents. The time and effort devoted to a blog will not...
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